Potential Music Selection for Film Trailer

The Final Selection of Music include:

-Lotus Flower, Jacque Green Remix/ Radiohead (1)

-Never Never, SBTRKT (2)

-Dirty Harry, Gorrilaz  (3)

(1)

(2)

(3)

These choices were influenced greatly by our target audience (teenagers) and what style of music they would enjoy and recognise. Additionally we needed tracks that would signify our intended emotion and that time in the trailer, for example as the pace picks up nearer the end of the trailer, we chose Gorrilaz 'Dirty Harry', which is an extremely well known track, particularly by teenagers.

Script Draft:
This is a short outline of the various statements we hope to include in our trailer, in the voices of our characters as a form of voice over. It will add to the storyline and show emotive aspects of 'the switch':

Inspiration for Film Magazine Cover

When planning the design and style I want to create for the promotional magazine cover for 'Fear and Desire of the Strange'. Highly successful magazines such as Empire magazine have been very helpful in gaining ideas for my own design:

Analysis:

- an extremely bold main cover image with eye-catching colours which appear to illuminate the whole cover.

-The masthead with the magazines name 'Empire' stands out greatly due to its size, positioning and colour. The red contrasts with the rest of the cover and therefore an audience will notice it immediately.

- The language used by the plug ''The Ultimate Guide' oozes its importance and greatness over other magazine covers.

-The yellow text of which are also plugs with the statements 'Oscar Special!' and How was your 2012?' both cleverly use language to entice the audience firstly by the 'special' which signifies that no other magazine will offer this and then by the rhetorical question that a reader may be interested in finding out why 'Empire' are questioning them.

- The tag line that reads under the main mast head is- Magazine of the Year'. An obviously important title for any company to achieve and is situated near the most noticeable area (the masthead) to draw attention to it.

First draft of potential film poster/ magazine cover design:

I wanted simple image that people will easily understand and will be able to interpret the storyline straight away. The idea of the switch is the main focus on both Jay and Nina therefore it is necessary that they feature on the poster.

Total Film is a British based film magazine which publishes once every month. It provides information on all the latest film releases, trailers, DVD's and Blue-Ray's. Key features for each month include:

-Cinema Reviews: Catering purposely to the readers who associate the magazine with the latest news on the filming entertainment industry. Critics mark out of ten the latest trailers and films and give a detailed analysis. It also provides previous film coverage from both the UK and US from decades ago- in sighting young audiences into different films and appealing to the older generation of readers who may remember the films. Additionally sneak peaks into the upcoming films are offered/ exclusive spoilers are revealed.

-Lounge: This includes customer and expert reviews on the latest DVD and video game releases.

-Total Film Quiz: Monthly competitions are offered for a chance to win the latest gadgets, DVD's and games. Other games such as Now and Then, Crossword and Status Seeking are also included making the issue a lengthy time of consumption and the reader will stay entertained beyond just the images and text offered in the magazine.

ClockWork Pictures Logo Design

                                                            ClockWork Pictures Logo

Here are the three designs I have created to be the 'ClockWork Pictures' Logo. For each I decided upon a symbol of time to appear in all, to obviously cater to the 'Clock' element of name, making the public associate the brand and the logo together (more memorable). They also are visually cinematic and look like a digital brand and therefore I believe they suit the image of a film distributor. However I could not decide conclusively between the three and needed some assisted feedback from external sources to help with the decision. I asked five different people from a range of ages...

''I personally really like the first logo as it fits together nicely and is enjoyable to look at compared to the others that are quite dull compared to it''. Olivia Bates, 17

''I vote for the third option because it remind me of the digital world and therefore films, music and the internet so I think it would suit the business image''. Michael Andrew, 40

''I would like to see the first logo as your final design as the colours go very well together and it appears very professional''. Emily McCarthy, 18

''The second logo looks the best to me, I really like the difference in fonts and the image of a clock in the certain- it looks smart''. Sam Robson, 19

''I don't like the last one very much because it looks like it is for a video game and the middle one is too boring, I really like the first logo''. Harrison Andrew, 12

From this feedback I have concluded that the first design is the most effective and I have noticed the flaws in the others. 

(The final design the of 'ClockWork Pictures' logo)

Practice Camera Shots

This footage are a series of different camera angles and shots that we considered before shooting our teaser trailer. It was a great practice for the real project and gave us some greatly interesting ideas:

The shots we used include:

- Still Medium Shots

-Close-up Panning Shots

- Upper-body Medium Shot

-Extreme Close-up shot

'The Fear and Desire for the Strange' Naming Process

This post explores the methods my team and I used when deciding the name of our film teaser trailer-

This mind map shows the various names we considered for our trailer as we had already concluded on the body swap theme; therefore we needed a name that represented that. Many ideas were discarded swiftly as some team members did not like them or they just didn't seem to fit our film for example 'The Conversion' of which we thought could be considered a religious connotation and therefore fail to appeal to our target audience.

The most considered options were 'Teen Transportation', 'Transportation of the Mind' and 'The Fear and Desire for the Strange'.
Therefore we needed a universal opinion from external sources so we asked members of our school which they preferred as they encompassed our target audience of teenagers.
In total we asked 44 students from our school with a range of ages from 15-19 years old and here are the results:
                                                                   Votes for Film Name

This result clearly indicates a higher demand for 'The Fear and Desire for the Strange' as our film trailer title. Funnily enough this was our team favourite however we wanted an added type of It beat the other options by a fairly great amount which suggested to me that added comments as to why this was so were necessary-

''The Fear and Desire for the Strange is really unique and I felt that it would appeal to a teenage audience as it is original and could be more noticeable''. Lauren Mackie, 18

''The third option reminds me of really cool indie films with unusual names and content and are always something new and exciting''. Alice McCarthy, 17

''I was tempted to vote for the Transformation of the Mind but when I considered which I would be more swayed into watching I reconsidered and went for the third title because it seemed less cliche' than the others''. Joe Robson, 15

Preliminary Teaser Trailer Evaluation

Before beginning the A2 film trailer task I created a practice sequence of footage, reflecting my variety of camera techniques and cinematic ideas. This trailer is a Anti-Bullying campaign style and is effective in communicating with the audiences emotions.

                          I edited the video myself on iMovie on the Apple MacBook.

This shot was intentionally at an angle that suggested a CCTV camera was in fact recording the events. Additionally by the altered colouring of the screen to green adds to this effect.

I used text to slowly appear over the footage revealing shocking statistics of bullying in schools in order to entice the audiences' attention. I chose red in order for the message to be bold and stand out effectively.

Additionally the added text of the time shown in the bottom left-hand corner adds to the effective CCTV effect showing a wide range of camera techniques and originality.

The ending sequence is perhaps the most shocking of the whole trailer. As there has been a clear build up of bullying scenes, for example being pushed and shoved in the hallway, the bullied teen rushes into the school toilets and slams the door. A close up of a fellow student is then shown to be knocking repeatedly with no answer. The camera then falls the ground level and the hanging feet of the girl appear revealing the shocking end to the trailer as a teen suicide. The non-diagetic music used was Gary Jules' 'Mad World' which purposely fades as soon as the death is revealed, leaving a melancholy atmosphere to the audience, however a significant message on teen bullying. The song was intentionally chosen due to the lyrics that infer loneliness and despair.

Mad World

Gary Jules

Group Presentation

ClockWork Pictures presents 'The Fear and Desire for the Strange' pitch:

Audience Feedback:

''The idea of a body-swap is very original, but may be hard to portray in just a to minute trailer...'' Chloe

''The title is really unusual and I think that will help it stand out effectively to the target audience...'' Will

''I think that making a suicide look really in a trailer is really difficult and may look too unrealistic...'' Alex

''Your group seem like you know the direction of the trailer and I think that staying away from the typical horror genre is a great idea...'' James