Audience Feedback

The following comments are from audience members of the final cut of 'The Fear and Desire for the Strange':

These comments are a lot more positive than the one's received for the previous cut of the film trailer- reflecting the importance of audience feedback and how it helps mould a great end product. Without the constructive criticism my group and myself may not have noticed some of the previous flaws and then gone on to correct them.

I purposely used social media sites to collect feedback as my target audience are renowned for using sites such as Twitter and FaceBook. It also intertextualizes with my film company 'ClockWork Pictures' use of social media sites to inform our audience about our film as there is a great link between the wanted audience and the places to advertise to them. For example Disney has its own FaceBook and Twitter account so that it can effectively communicate with its intended audiences and keep them updated with the latest film news. It is a technique of horizontal integration that is so common within the film industry that ClockWork Pictures would also use...