Evaluation Questions

What have you learned from your audience feedback?


During the audience feedback process I decided to target various ages from different backgrounds in order to achieve a wide range of comments. I took each comment into great consideration as ultimately people generally cannot see issues clearly in their own work. For my first cut trailer, first draft magazine and film poster I received feedback in numerous ways.
I took advantage of social media sites, asked the public face to face- I recorded some of these conversations and other I asked them to write down their comments and then transferred them onto my blog.

Prior to our pitch we had asked a number of people from our school to vote for which name they thought was the most effective for a 'body-swap' film...

I kept the tally of votes for each name option and then presented my findings in a bar chart. We decided to follow with the most popular name as it is important to please audiences and the feedback was indignant for 'The Fear and Desire for the Strange' to be the winner. As the votes took place in school the ages ranged from around 15-19 which was perfect as these are our target audience.

I also decided to add some additional feedback comments to hear exactly what the public thought...

The first influx of feedback began after pitching our film trailer idea and presenting a class of media students with our outlined story board...

These comments were from peers in our class and said off-camera after the presentation. We were thrilled to be meet with such a positive response and it gave us the determination to follow through with our trailer idea.

The following process was creating a brand image to represent my film trailer. This is where 'ClockWork Pictures' came from and I thought it was necessary to create a logo to add to the professional business image...

I created three different designs and asked peers which they preferred...

Perhaps the most radical change to my project was the rejection of the first draft teaser trailer from the audience feedback. It was not praised as I had hoped and after showing it to many people and receiving comments from teachers I filmed a few...

The reason for us creating a whole new version for our final cut was due to the reaction of audiences. Without the feedback we perhaps would have kept it the same even though it contained many flaws such as the wrong film distributor logo and a background song that many people did not like. 

After the appropriate changes were made I showed the (now) final cut of 'The Fear and Desire for the Strange'. I took advantage of being in contact with my target audience through social media site 'FaceBook'...

I also filmed feedback comments from peers and posted them on YouTube...

The comments were very positive and helped in deciding not to edit the trailer any more as it was effective in all the areas we had hoped for. 

I used a great variety of media to receive and present audience feedback:

-FaceBook

-YouTube

-Charts

- Written Comments

My ancillary task products changed multiple times with the assistance of audience feedback...

Initial ideas began with merging the faces of Jay and Nina to symbolise their switches into each other, however this proved a difficult task on PhotoShop and comments finalised my choice to think of a new design...

This was a second draft idea, of which I liked as it was very original and reflected the psychological aspect of the trailer. To make sure the design was liked among the public I asked for comments again...

I noticed the issue with the placement of 'and' also and this reinforced my choice to change it for my final edit of my film poster. Without these comments I would have found it difficult to uncover issues such as this.

This is the first draft of my magazine cover, of which I disliked myself and was sure that audience feedback would agree with me. 

The comments are successful in noting the flaws...

After realising I had not included the convention or forms of all magazines of including a barcode or price I new I had to create a new design. It is pointed out that I had no pictures on either promotional products and this was a massive flaw as audiences would not have any images to associate with my trailer.

In conclusion it is clear that audience feedback is very important when creating media products aimed at a target audience. This does not mean feedback should only be collected from the ideal viewer but rather a wide range as it formulates new and original ideas. In my experience the feedback has assisted in changing many flaws in first drafts and helped in finalising new ideas of which I am now proud of. Without feedback I many have been unaware of the issues I faced and it is a simple method in creating the greatest product possible. All successful products need analysing by external sources as no-one can make a perfect product without any assistance or suggestions.