Film Advertising

 

In the modern day there are many different ways for film distributors to attract their audience. Perhaps the most significant out this century is that of social media and the internet. Information can be shared at any time to anyone across the globe, and the internet is now considered the most effective and efficient form of communication. This has resulted in great business advertising to sore in the recent years. The invention of social media sites has brought together the consumers and producers for all products. Sites such as FaceBook, Twitter, Tumblr and Youtube all strive off of the social needs of the current society. 'The Fear and Desire for the Strange' is purposely aimed at teenagers as they are perhaps the most alert and approachable audience for any film producer as they spend hours of their day surfing the internet. Theories such as the hypodermic needle may apply to teenagers as they expose themselves daily online and interact with things in the way their elders never did as a child. Therefore the most effective way of reaching out to our audience would be through these sites. For example we could create a 'Fear and Desire for the Strange' FaceBook page, in which users could like the page and be shown up-coming trailers, spoilers and sneak peak images in order to keep them interested for its release. Similarly a 'ClockWork Pictures' page could be formed, as if the company were to release any other films then an audience will already be gathered on the page. Maybe the greatest side to this form of online advertising is that it costs the company no money what so ever to create a FaceBook page or a Twitter account as they are all free of charge. So overall there is a clear relationship between the intended target audience and the methods that can be used to communicate with them. The online era has proved to make film advertising extremely successful in that it is cheap and easy to use and therefore is the most effective form of advertising that 'ClockWork Pictures' will use to advertise 'The Fear and Desire for the Strange'.