Monday, 22 April 2013
How effective is the combination of your main media products and your ancillary texts?
It was very important to create visual links and synergy between my 3 media products in order to sell them as a package effectively. Each act as a platform to the other and as a group make a successful pitch at selling the film as they are effective in attracting audiences.
The film poster is the face of the films advertising as it would be distributed online, instead newspapers/ magazines etc. Whereas the magazine cover has one shot at attracting a consumer (the front page) meaning the articles have to be interesting and relate to the film. The magazine would contain more information of the film, anchored by the website shown at the bottom of the film poster. Linking the online sites to the poster.
The visual colours of mainly black, white, red and blue being that basis of all three products a visual link is offered. Additionally the face of the brand appears to be 'Nina' as she appears repeatedly in the trailer and is the main image on the magazine. Similarly it was intentional to include the second main actor of the film 'Laurie Denman' as his name appears as an exclusive interview on the magazine cover.
Overall all three products are relatable to each other in order to create links for the public to recognise the brand as one. This is a method used by many successful film companies as synergy is essential in effectively advertising within the film industry.
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